About us

At Seeflip, our mission is to provide a distraction-free plate display system, so drivers can feel calm, focused, and in control.
Based on the Mornington Peninsula, Victoria.

Seeflip was inspired by an incident when I was a novice driver.

I was on my P plates, accelerating up the freeway on-ramp on a hot summer day with the windows down.
As I picked up speed, so did the wind. 
The suction-cup plates began to wobble… then flap…
Now I'm looking to merge with the freeway traffic flowing at 100km/hr.
The rear P plate finally tore free, flew across the car interior and nearly got sucked out the window.

The noise.
The distraction.
That brief, unsettling loss of focus, exactly when full attention matters most.
It felt like chaos.

Ironically, a safety requirement became the source of intense distraction.

Since then contemplated how I could innovate a new, distraction-free design, and brought it to life.

Seeflip is built on simple principles: safety, sustainability, and durability. When you drive, the product disappears into the background, no flapping, no fiddling, no second thoughts. Just calm, in-control confidence

Designed and founded in Australia by Carl Reid