At Seeflip, our mission is to deliver a secure, distraction-free plate display system, so drivers can feel calm, confident, and in control.
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I decided to create Seeflip after a firsthand experience as a novice driver, when my P plate tore loose from my windscreen, and flew across the inside of my car while I was merging with 100km/hr freeway traffic.
In that moment, ironically, the safety requirement became the source of seriously dangerous distraction.
That experience became the foundation for Seeflip. A system designed to keep attention where it belongs: on the road.
Designed and founded in Australia by Carl Reid, on the Mornington Peninsula, Victoria.
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